Customers' perceptions and behaviors about products and services have changed dramatically during the past fifteen years.
Why such a change?
According to a lot of studies, information has become much more accessible, resulting in customers that are significantly more demanding, knowledgeable, and independent.
In addition, the digital era has impacted the business industry through the emergence of many innovations and new customer demands.
But it also made it harder for many companies to drive and develop their businesses in the long run than expected.
In the face of change, we assist talents, entrepreneurs, and businesses in developing the most effective strategies and skills for long-term profitability.